What is a meme in culture?

Within a culture, memes can take a variety of forms, such as an idea, a skill, a behaviour, a phrase, or a particular fashion. The replication and transmission of a meme occurs when one person copies a unit of cultural information comprising a meme from another person.

What is a meme on Instagram?

The popular meme creator Saint Hoax, who has three million Instagram followers, defines a meme as a piece of media that is repurposed to deliver a cultural, social or political expression, mainly through humor. “It has the ability to capture insight in a way that is in complete alignment with the zeitgeist,” Saint Hoax said.

Are memes shareable?

Memes are shareable by nature. “In a world where you are scrolling through news feeds for hours a day, the meme format catches your eye, and most of them can be read and understood within seconds,” said Samir Mezrahi, the deputy director of social media at BuzzFeed, who also runs Kale Salad, a meme account with nearly four million followers.

What is a meme & how does it spread?

While he had no idea of its future internet-related context, he used the word meme to describe an idea, behavior, or style that rapidly spreads from person to person in a culture. In his book, he likened a meme's spread to that of a virus.